Digital Content

Social Media Associate (Remote)

Work Type: Full Time

The Social Media Associate will be responsible for growing and overseeing all activities on SLA's social media platforms. You will develop strategies to improve business visibility and brand awareness on these social media platforms. 


  • Being proactive to ensure that SLA is a part of important conversations related to African women, business, career, and life
  • Grow the number of followers and page engagement
  • Lead weekly strategic meetings on content direction for all platforms
  • Work with the growth teams to boost growth through social media. 
  • Establish and deliver community engagement goals on a weekly and monthly basis
  • Utilize data and analytics to drive decision making and advise social content and editorial decisions
  • Oversee and complete social content production and editing every week
  • Develop new concepts and series for our audience and seek out contributors
  • Listen to our users and encourage dialogue on our platforms

We’re looking for someone who:

  • Has the ability to work and deliver exceptional results remotely
  • Has experience with digital content creation (knowledge of Canva a plus)
  • Has ample project management skills, and is not afraid to take ownership of a new program and help it grow
  • Can work independently and is happy to join a virtual team
  • Has a can-do attitude and is flexible enough to take on any task we throw at them
  • Is passionate, hungry and eager to build SLA into a world-class institution
  • Has high professional and ethical standards i.e. understands that there’s no such thing as African time – you’re just late
  • Is comfortable taking and giving feedback
  • Has a good sense of humor – because we’ll be working hard so we better keep each other entertained
  • Is comfortable working in a startup environment where we’re making the rules up as we go along



  • Full-time position

Hours of work:

  • 50 hours per week, usual working hours are from 9:00am - 6:00pm WAT.
  • There will be a requirement from time to time to start work earlier or finish later as the role

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Please access our SLA Core Values at:

In your own words, please describe the SLA brand and identify specific strategies that we use to cultivate this brand.

Our content theme for December 2020 is Impact & Giving Back.

Please come up with 2 ideas for how we could implement this theme on Instagram (depending on which platform you’re most interested in). Please be as specific as possible

Please note that the She Leads Africa team is actively working on building professional skills content. Many of the ideas you list are likely to be ideas we already thought about given the amount of time we spend brainstorming. If you see SLA content in the future that is similar to the ideas you have listed, please do not assume that we have copied your ideas. This is not something that we would do.Your ideas here are used by the recruiting team and are not shared with our content team.

Please provide links to any work that shows your content creation skills. E.g social media pages you manage, blog posts etc